Performing at Your Best: Mindset Evolution, Program #4
Franchising has been since the 50’s and 60’s one of the fastest ways of growing any business in any industry. Worldwide brands use franchising as their growing formula.
Franchising has been since the 50’s and 60’s one of the fastest ways of growing any business in any industry. Worldwide brands use franchising as their growing formula.
In this radio show we start by understanding the basics of franchising,
what it is and how it works, to understanding what is required to be a
successful franchisor and franchisee.
Our
guest is Abel Calvo, Executive President of PROFRANQUICIAS, the Venezuelan
Franchise Chamber and we talked about franchising
in general, the role of a Franchise Chamber, the current situation of the
Franchising development in Venezuelan and other Latin American countries.
There are very interesting topics in Franchising, such as which are the developing stages in franchising that go from the early beginnings
when foreign companies enter a local market, to the
development of local companies which use franchising as their expansion
business format until the final stage when local franchises enter the
international arena.
Join us as we discuss franchising and the role of the Chamber on promoting its members, activities and the educational programs it has.
And continue increasing your Performance!
Luis Vicente
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